Emily Testa LeMaster, creator of Cub Wrap
As I scrolled through tutorials, I thought:
Having a new baby is already hard. Shouldn't wearing them be easy?

I loved my baby and missed everything else: my work, my friendships, my spontaneity. I wanted to reconnect with my elemental self, but I didn’t want to leave Hank — I just needed a better way to bring him along.
Cub is different because it needs to be. It looks better, feels better and fits better. It’s easy to wear, easy to wash and easier on the environment.

I spent my first year of motherhood figuring out how to be myself and a mom at the same time, and along the way I built a wrap that’s just right for both of us.

One foot in front of the other. You’re doing great.

Emily and Hank