Emily and Hank

When my son was born,
I didn't know what to expect.

I loved my baby and missed everything else: my work, my friendships, my spontaneity. I wanted to reconnect with my elemental self, but I didn’t want to leave Hank — I just needed a better way to bring him along.
In search of a hands-free option, I tried every wrap on the market and got lost in a tangle of fabric, buckles and straps. As I scrolled through tutorials, I thought: Having a new baby is already hard. Shouldn't wearing them be easy?
Cub is different because it needs to be. It looks better, feels better and fits better; it’s easy to wear, easy to wash and easier on the environment. I spent my first year of motherhood figuring out how to be myself and a mom at the same time, and along the way I built a wrap that’s just right for both of us.
One foot in front of the other. You’re doing great.

xoxo,

Emily and Hank